Even in 2015, AdWeek's Kristina Monllos told NPR that an expiration date for the embattled browser was overdue. Frustrated users had already flocked to Mozilla's Firefox and Google's Chrome. In a 2014 'Ask Me Anything' discussion on Reddit, Microsoft engineers who worked on the browser said the company had debated renaming Explorer to 'separate ourselves from negative perceptions that no longer reflect our product today.'īut it was too late – the damage was done. Indeed, its lousy image has served as meme fodder: a browser too slow to load the news of its demise, or the best browser to download a superior one. The trouble is that these effects all use up system resources, which means they can slow your PC. In 2012, it launched a playful ad campaign rebranding Explorer as 'the browser you loved to hate.' By default, Windows 10 uses visual effects, including shadows that give program windows the appearance of depth, animations that make on-screen motion appear smooth, transparencies, thumbnail previews and more. Microsoft tried to revitalize its image by acknowledging the browser's bad rap. Pop Culture Viral 'Charlie Bit My Finger' Video To Leave YouTube, Sell As NFTīut Microsoft failed to keep pace with competitors, losing respect among users for its poor security, bungled web pages and sluggishness.

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