If the artist does not have a concept, we will determine what concepts we can effectively execute with the funds available, which leads us to the final question: the budget. If the artist has a vision for the video, we want to evaluate how much it will cost to realize that vision successfully. We ask the artist if they have a concept in mind for two reasons. If we don’t really connect with the song or make the judgment that the final product won’t really have legs from a viewership standpoint, we will typically pass. Often if we like the song, we are more likely to make a sweat-equity investment in the form of gear, reduced crew rates or extra edit hours. We like to listen to the song first to evaluate if it has commercial viability or strong viral potential (or both). These questions allow me to fully understand what and who we are dealing with. Do you have a concept in mind or are you looking to us for guidance?.Having been in the music video production business for many years, I have a standard set of questions I always ask: My hope is that this post will serve as an education for people who are looking to make music videos but have very little knowledge of the business. The purpose of this article is to clearly explain why a great music video does not cost $500.00. While these are occasionally legitimate leads, most of the time the people calling have minuscule budgets of $500.00 or less. Every week I get at least three phone calls from artists looking to create music videos.

Love dont cost a thing sound track